LIMITED STOCK
Drink Reminder
The Blue Cats Mug
You might lose some weight as you'll consume less sugar / cream every day.
PRE-ORDER ENDS 4 SEPTEMBER 2026
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The Blue Cat Keeps You In Check.
PRE-ORDER ONLY
You want to live a healthier lifestyle, but life gets busy and you forget. So The Blue Cat appears on the things you use every day to kaypoh and remind you, helping you to change your lifestyle and be healthier.
And yes, there’s actually research showing that reminders¹ and environmental cues² can help us remember our intentions and increase the likelihood that we follow through on them.
1. Rogers, T. & Milkman, K. L. (2016). Reminders Through Association. Psychological Science, 27(7), 973–986.
2. Gilbert, S. J. (2015), Strategic offloading of delayed intentions into the external environment, Quarterly Journal of Experimental Psychology, 68(5), 971–992.
PRE-ORDER ONLY
Individual Items
From your first drink to your last scroll of the night, there is a Blue Cat to help you change your lifestyle.
LIMITED STOCK
Hydration reminder
The Blue Cats Water Bottle
You might eat less, lose some weight and even save a bit of money with this water bottle!
LIMITED STOCK
Move reminder
The Blue Cats Gym Towel
You might have a six-pack as you go to the gym more often.
LIMITED STOCK
Sleep reminder
The Blue Cats Bolster (Chou Chou)
You might lose more fats and gain more muscle as you sleep more (based on studies!).
LIMITED STOCK
Eat reminder
The Blue Cats Plate
You might eat healthier with this plate. Or even lose your appetite after seeing the cat on your plate.
LIMITED STOCK
Everywhere reminder
The Blue Cats Stickers
You might change your lifestyle at home with these stickers.
Bundle Sets
Choose the parts of your day you want to fix, or let the Blue Cat follow you everywhere.
BUNDLE
Mug + Water Bottle
Drink Better Bundle
You might drink healthier, and would soon look like Tan Zhi Wei or Gong Bee Lan.
BUNDLE
Mug + Water Bottle + Plate
Eat & Drink Better Bundle
You might look like a fitness influencer with this bundle.
BUNDLE
Towel + Bolster
Move & Recover Bundle
You might look fitter as you move more and recover more.
BUNDLE
All 6 items
Keep Me In Check Bundle
Your lifestyle might change so much that even your Ah Ma doesn't recongise you after three months.
All 6 physical products + 1 custom Blue Cat video.
Usual Price:
$322.00
Pre-Order Price
$186.00
This is the full physical set, plus a 15-second Blue Cat video fully personalised for the recipient.
- All 6 physical products
- 1 × 15-second personalised Blue Cat video
- Made for gifting, birthdays, or that friend who needs a lifestyle change
Because being reminded at the right moment matters.
The whole point of this collection is to turn everyday objects into environmental cues, so the reminder appears exactly where the behaviour happens.
A study looked directly at the idea of putting intentions into the environment instead of relying entirely on memory. Across four experiments involving 1,196 participants, researchers found that allowing people to create external reminders improved their ability to carry out intended actions. People were also more likely to use reminders when they had more things to remember or were more likely to be distracted¹.
That’s essentially the idea behind our products: instead of expecting you to remember your goals all day, the reminder is placed on something you encounter at the moment you can actually do something about it.
1. Gilbert, S. J. (2015). Strategic offloading of delayed intentions into the external environment. The Quarterly Journal of Experimental Psychology, 68(5), 971–992. DOI: 10.1080/17470218.2014.972963.
These products are reminder cues, not medical or weight-loss guarantees.
Frequently Asked Questions
Everything you need to know about pre-orders, delivery, refunds, products and personalised Blue Cat videos.
Are these products available immediately?
No. All physical products in this collection are pre-order items. Pre-orders close on 4 September 2026, after which production will proceed based on the orders received.
When will I receive my order?
We currently expect physical orders to reach customers around late September to early October 2026. This is an estimated timeline because manufacturing, customs, freight or other logistics delays may affect the final delivery date.
How can I check the status of my pre-order?
After checkout, you’ll receive an order number. You’ll be able to use it on our dedicated pre-order tracking page to check the latest production and delivery status of your order.
How much is delivery?
Delivery is charged per order, not per item.
Singapore: S$4.90
Malaysia: S$12.90
Rest of World: S$29.90
If I buy several items, do I pay delivery for every item?
No. The applicable delivery fee is charged once per order. Adding a digital personalised Blue Cat video does not add another physical delivery fee.
Are the product images exactly what I will receive?
The images shown are mock-ups and/or pre-production representations. Final products may vary slightly in colour, dimensions, material appearance, print size and print placement due to the manufacturing process.
Do these products guarantee weight loss or better health?
No. The products are everyday reminder cues, not medical devices or weight-loss products. Some of the ideas behind the reminders are supported by published research, but buying or using the products does not guarantee any health, fitness or weight-loss outcome.
Is GST charged?
No GST is currently charged on purchases from this store.
Can I cancel my pre-order?
Cancellation requests can generally be made during the pre-order period. Once the pre-order period has ended and production has begun, we generally cannot accept cancellations or change-of-mind refund requests. Please see our Refund Policy for the full terms.
What if my product arrives damaged, defective or incorrect?
Contact us within 7 days of receiving your order with your order number and clear photos or videos of the issue. We’ll review it and arrange an appropriate replacement or refund where applicable.
Can I add a personalised Blue Cat video to my order?
Yes. Most individual products and bundles allow you to add an optional 15-second personalised Blue Cat video. The Ultimate Gift Set already includes a personalised video.
What are the personalised-video options?
Name-only personalisation: Usual Price S$99.90, Pre-Order Price S$49.90. We use an existing Blue Cat video format and personalise it with the buyer’s and recipient’s name.
Fully personalised: Usual Price S$199.90, Pre-Order Price S$149.90. We create a new 15-second Blue Cat video based on the recipient and the information you provide.
How do I submit details for my personalised video?
After ordering, submit the required information through our Personalised Video Submission form using your order number. Production starts after we receive the required details.
When and how will I receive my personalised video?
We aim to complete and deliver the personalised video digitally before the physical item or Gift Set is shipped. It will be delivered as an MP4 in 9:16 vertical format. Delivery time depends on order volume and how quickly we receive the required information and feedback.
Can I request changes or post the personalised video online?
Both video options include up to 2 rounds of reasonable revisions. We will not post your personalised video on our own social media. The buyer and recipient may post and share the completed video on their own social media without any additional licensing fee. Please see our Terms of Service for the full usage terms.
Do I need to create an account to order?
No. You can check out as a guest. The payment methods available to you will be shown at checkout.
Can I change my delivery address after ordering?
Contact us as soon as possible. We’ll try to update your address before fulfilment, but changes may not be possible once the parcel has been handed to the courier.
Still got question?
Email us at [email protected] or WhatsApp +65 9633 6971 (messages only; no calls). If your enquiry relates to an existing order, please include your order number.